Whilst we’re mercifully spared from the home sourdough pictures these days some of the thinking remains. People are paying more attention to the variety of produce they consume, its provenance, and health benefits.
Health: It’s no secret that a heavily meat-based diet means more saturated fat and cholesterol, and can contribute to a number of health problems. Whilst cutting meat out entirely is not for everyone, The NHS recommends reducing red meat consumption to no more than 70g a day.
The Environment: This is a complicated area, but plant-based diets can reduce an individual’s carbon footprint. However, the carbon footprint of a Guatemalan avocado may be less than that of a Lincolnshire sausage.
Animal Welfare: This is a big factor for many people, and if it doesn’t drive them to veganism, it certainly makes them more conscious of where their meat comes from and how it is prepared.
You can see these factors at play in the fact that Deliveroo reported a 115% growth in vegan orders and it is one of the fastest-growing categories on the platform. You may also have noticed “Veganuary” gaining popularity.